News Release - FOR IMMEDIATE RELEASE - JULY 2005
Contact Daniel Anstandig, Vice President
McVay Media
440 892 1910 or dan@daer.com

 

 

McVAY MEDIA AND MIND SPIN RESEARCH
ANNOUNCE FIRST CONTEMPORARY CHRISTIAN FORMAT/AUDIENCE STUDY

McVay Media and Mind Spin Research announced the release of the first nationwide Contemporary Christian format study today. Results of this first ever big-picture study of Christian AC, CHR, and Inspo formats will be released at this year's Conclave Learning Conference in Minneapolis.

"McVay Media and Mind Spin's study will offer a new perspective on the Christian audience. Key findings will address everything from listener preferences relative to contests, promotions, and morning shows, to financial/pledge support for non-profit stations," said Daniel Anstandig, McVay Media's Vice President/Adult Formats.

Contemporary Christian is one of the most consistent growth formats of the last decade. The number of Contemporary Christian stations has grown by over 40% over the last ten years, now totaling approximately 600 Contemporary Christian stations in America.

"We survey thousands of Christian listeners every week for stations across the country. We're excited to offer our clients some new information on the format as well as actionable items they can use to improve their radio stations." said Jason Sosa, President, Mind Spin Research.

Results of the study will be released at this year's Conclave Learning Conference in Minneapolis on July 21-23, 2005. Registration information is online at www.TheConclave.com Clients of McVay Media and Mind Spin Research will receive the information first via a client-only conference call prior to the conference.

About Mind Spin Research:

Mind Spin Research is a technology based Internet-market research company that develops and implements intelligent software tools for the radio, political, financial, and government sectors. Mind Spin Research creates extraordinary results for clients by providing superior software solutions. Their online surveys, music trending/forecasts, corporate team building, and loyalty points programs push the limits of what has been collectively accepted in the past as technologically possible. Mind Spin Research is online at www.mindspinresearch.com

About McVay Media:
McVay Media consults radio stations throughout the United States as well as Canada, Australia, New Zealand, Latin America and has presented seminars for various state broadcasters and international broadcasters in Japan, Singapore and Great Britain. McVay Media operates on programming principles and communications strategies that deliver money making ratings for its client stations in Christian, AC, CHR, Rock, Hispanic, Oldies, Country, and News/Talk. McVay Media is online at www.McVayMedia.com.

For more information, please contact Daniel Anstandig at 440 892 1910 or dan@daer.com